Reference no: EM13317061 , Length: 1600 words
Google's Strategy in 2012
Question: If you were Google's CEO, what would you do?
1. Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness?
2. How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to five years?
3. What are the key factors that define success in the industry? What are the key resources and capabilities required of successful search engine companies? How do these compare to the key success factors of the smartphone industry?
4. Describe Google's customer value proposition and profit formula linked to its business model. What strategies has Google relied upon to build competitive advantage in the industry?
5. Have Google's business model and strategy proven to be successful? Should investors be impressed with the company's financial performance? How does the company's financial performance compare to that of Microsoft, Apple, and Yahoo? Please conduct a financial analysis to support your position-you may wish to use the financial ratios presented in Table 4.1 of the text as a guide in doing your financial analysis of the company.
6. What are the company's key resources and competitive capabilities? What competitive liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?
7. What recommendations would you make to Google's top-management team to sustain its competitive advantage in the search industry? How should it best capitalize on its strategic initiatives in smartphones and other ventures?
|
Find probability that specimen will contain detectable level
: The article "Leachate from Land Disposal Residential Construction Waste" (authored by W.J. Weber, Y.-C Jang, T.G. Townsend, and S. Laux, Journal of Environmental Engineering, 128(3): 237 - 245, 2002) presents a study on contamination
|
|
Find the gauge pressure at the pipe input
: To lift a wire ring of radius 1.95 cm from the surface of a container of blood plasma, a vertical force of 1.79 10-2 N greater than the weight of the ring is required. Find the gauge pressure at the pipe input
|
|
Find the buoyant force acting on the balloon
: A spherical weather balloon is filled with hydrogen until its radius is 3.10 m. Its total mass including the instruments it carries is 11.0 kg. Find the buoyant force acting on the balloon
|
|
What is the cursor-position code
: Assurning that the internal clock rate of the microcontroller is 2.5MHz. What should the Bignum value for the LoopTime subroutine be to make it count with a scale of 2,500 cyclesto generate precisely a imillisecond delay between every rollover of ..
|
|
Googles strategy in 2012
: Discuss competition in the search industry. Which of the five competitive forces seem strongest? weakest? What is your assessment of overall industry attractiveness and How is the search industry changing
|
|
Compute the final temperature of the water
: A 65-g ice cube at 0°C is placed in 665 g of water at 30°C. What is the final temperature of the mixture? °C, What is the final temperature of the water after the ice has melted
|
|
Compute the percent change n in the normal forces at a
: During an engine test on the ground, a propeller thrust T = 4000 N is generated on the 1500 kg airplane with mass center at G. The main wheels at B are locked and do not skid; the small tail wheel at A has no brake.
|
|
Calculate the specific heat of the unknown substance
: An unknown substance has a mass of 0.125 kg and an initial temperature of 80.0°C. calculate the specific heat of the unknown substance
|
|
Conclude that the mean cost of the new method is less
: It is thought that a new process for producing a certain chemical may be cheaper than the currently used process. Each process was run 6 times, and the cost of producing 100-L of the chemical was determined each time.
|