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Google strategy

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Reference no: EM132462498

Review Google company 2010 Strategy and make the strategic audit for this company.

DISCUSSION QUESTIONS

1) Does Google have a distinctive competency? If yes, what is it?

2) What are the key success factors for Google's?

3) What must Google's do to develop an effective differentiation enterprise - wide strategy?

4) Would you buy stock in Google's? If ‘yes' why? If ‘no' why?

5) Do EFAS, IFAS, and an SFAS for the assigned case.

EFAS (External Factor Analysis Summary) table that organizes external factors into opportunities and threats and how well management is responding to these specific factors.

IFAS (Internal Factor Analysis Summary) table A table that organizes internal factors into strengths and weaknesses and how well management is responding to these specific factors.

SFAS (Strategic Factors Analysis Summary) matrix A chart that summarizes an organization's strategic factors by combining the external factors from an EFAS table with the internal factors from an IFAS table.

Reference no: EM132462498

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