Reference no: EM133045068

Introduction 

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the Big Five companies in the American information technology industry, along with Amazon, Apple, Meta (Facebook) and Microsoft.Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14% of its publicly-listed shares and control 56% of the stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly-owned subsidiary of Alphabet Inc. Google is Alphabet's largest subsidiary and is a holding company for Alphabet's Internet properties and interests.The company's rapid growth since incorporation has included products, acquisitions, and partnerships beyond Google's core search engine, (Google Search). It offers services designed for work and productivity (Google Docs, Google Sheets, and Google Slides), email (Gmail), scheduling and time management (Google Calendar), cloud storage (Google Drive), instant messaging and video chat (Google Duo, Google Chat, and Google Meet), language translation (Google Translate), mapping and navigation (Google Maps, Waze, Google Earth, and Street View), podcast hosting (Google Podcasts), video sharing (YouTube), blog publishing (Blogger), note-taking (Google Keep and Jamboard), and photo organizing and editing (Google Photos).

Google's Organizational Development and Changes

• Changing the Change Rules at Google: At Google, change is constant. But how we managed and messaged change wasn't always working. So we developed a simple framework to rethink reorgs and it starts by asking "Do we even need this change?"

There is no single way that Google manages internal change, like a reorganization. But we've been piloting a new approach that has been used in different parts of the company, impacting thousands of Googlers.

Research shows that over two-thirds of organizational change efforts fail to deliver on their intended goals. We studied some of the classic change management models, but to be most effective, these models assume you know what you're transforming into. But at Google, we often don't have a static endstate were looking for; we need to maintain a fluidity in our structures to support the pace of our business.

• Service Desirability: Run your apps wherever you need them. Avoid vendor lock-in with Google Cloud's commitment to open source, multicloud, and hybrid cloud-allowing you to use your data and run your apps on any cloud or in any environment. Our open cloud solutions provide consistency between public and private clouds, enabling businesses to modernize and developers to build faster in any environment.
• Service Demand: Demand for Google products is discrete. While other convectional products are to a lager extent dictated by price, most of Google products mainly the search engine is zero rated in terms of price and therefore its demand is purely driven by their effectiveness and convenience compared to other similar products. They provide very easy form of communication and exemplary service. Products like mobile products and desktop applications are ever rising in demand because of their reliability. 

Step-by-step explanation

These are the explanation on the corresponding numbers.

1. Companies often run into resistance when trying to implement new organizational development and changes

Companies run into resistance if there are an attempt to change its organization structure because it will create a gap in terms of culture and people might tend to feel the word "culture shock" that they can't easily adjust on the work environment that they have. Also, it will affect the performance or the whole process of the organization because for example if there are changes in process, changes in management and changes of personnel it creates gaps and its goal will be delay. People will tend to adjust in norms, communication and the shifting process is not that quite enough cause you really need to let the people adjust. That's why mostly people will resist.

1. Mistrust and Lack Of Confidence

When employees do not trust or feel confident in the person making the change, their resistance to it can be a huge barrier. 

2. Emotional Responses

Changing the status quo is difficult, and many people will have emotional reactions to anything that upsets their routine.

3. Fear of Failure

People will not support a change if they're not confident in their own abilities to adapt to it. When people feel threatened by their own shortcomings (real or imagined), they protect themselves from failure by resisting the change.

4. Poor Communication

The key to great change management communication is to create an active conversation. When you talk at people as opposed to with people, you're bound to get resistance to change.

5. Unrealistic Timelines

Find a balance between creating a sense of urgency and allowing time to transition. Don't force change too quickly. When you push too hard for a change to happen, it's easy to get tunnel vision and neglect important elements of your change plan.

1. Google is different regarding potential change resistance

Google has a good management, despite the fact that they are huge but they were able to go with the resistance by creating a good and reasonable organizational development. I think the reason behind why they are successful despite the major changes is that they have this internal procedure on how they keep their employees with them. And as far as I know that Google is very generous when it comes on pay and the work environment with the support of the top management. In the form of motivation and to be able to connect with the employee I guess they are focusing on developing their connection or building rapport that's why they can easily deal with their employees. And yes, we can include the good management skills together with a good pay matrix and fun working environment.

1. Google with the new umbrella corporation

In connection to Alphabet, the only reason base on the research is that they formed a new structure in order to be transparent and to avoid oversights or conflict of interest on what they are doing. By this, google and its other subsidiaries will act accordingly and independently.

It may seem like a simple name change, but the reality is more complicated. Later this year, Google will create Alphabet as a wholly owned subsidiary of itself. Alphabet will then create its own wholly owned subsidiary, which will merge "with and into" Google, leaving Google - through the magic of corporate finance - a direct, wholly owned subsidiary of Alphabet.

Restructure of google

The restructuring could allow Google to focus on its core search and advertising business, and report results to the parent company that reflect its own results, not those of other companies beneath it. It also helps Alphabet keep potential risks in one LLC from spreading to others. While not all the legal and regulatory motivations for making today's change are clear, it's likely that quarterly and yearly financial reports to the SEC will still bear the Alphabet name.

"Alphabet says the restructuring will make its businesses more transparent than before."

-I think the only additional benefits that employees can enjoy under this new structure is that they have lots of room to go to cause they can enjoy working in different subsidiaries of Alphabet. Additionally, the organization will become more standardize and the conflict of interest between subsidiaries is expected to be erase.

Conclusion 

By read this case we understand that how can Google develop and side by side change their strategy. A company can take many decision to increase their profitability. And as we know Google is a service provider company so that they are developing and updating their systemDay to day.Google being a high quality search engine has very many compliments. Virtually every activity that occurs through the internet compliments Google's main business. Many people and companies alike carry out activities online and therefore are likely to see more ads as they consume Google products thus making more money for the company.

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