Reference no: EM133085683
Project: Google LLC BACKGROUND and HISTORY
Briefly describe Google's case analysis.
What is their primary business, who were the officers or key players described in the case study? If the case study company is currently in business, list the company's current CEO, total sales, and profit or loss for the last year where data is available.
Identify key events or phases in the company's history. Describe the performance of this company in the industry. Visit the company's website and use https://finance.yahoo.com and/or some other financial search engine to find this data.
ANALYSIS VIA PORTER'S FIVE FORCES MODEL FOR GOOGLE LLC
Analyze the competitive environment by listing the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products and services, and the intensity of rivalry among competitors in the industry (Chapter 2). Summarize your key points in a figure. (25 points)
STRATEGY USED
How does Google createand sustain a competitive advantage?
What strategy from the readings was undertaken by Google?
Were they successful? Can all companies use this strategy?
How is the strategy affected by the life cycle in the industry?
Remember to reference Porter's generic strategies identified in the textbook (Chapter 5), THIS IS CRITICAL.
Google's Specific STRATEGY(S)
- What is Google's Value Chain Analysis?
- What is Google's Vertical Integration?
- What is Google's Achieving Competitive?
- Advantage Entry Mode
- What are Google's Creating Ambidextrous Organization Designs?
- Leadership
Apply them in detail to the organization. Be sure to think strategically and show the results clearly. Use the strategy as a sub-header for each section so it is clear what is being applied.
COURSE OF ACTION RECOMMENDED
If you were in a position to advise Google, what strategy would you recommend to sustain competitive advantage and achieve future growth?
Be specific and list the steps the company should take for the successful implementation of your course of action.
OPINION
What do you think of this case study? Describe what you believe are the lessons learned from this case.