Google cost-per-click program involves paying each time ad

Assignment Help Operation Management

Reference no: EM131760901

1. Google's cost-per-click program involves paying each time an ad is clicked.

a. direct-response advertisers, traditional advertisers, online advertisers

b. end users, advertisers, publishers

c. visitors, publishers, stakeholders

d. old media, new media, advertisers

e. Google, Bing, and Yahoo!

2. The flexibility of the AdSense model can be seen from the fact that in addition to the cost-per-click model it also allows advertisers to use a more traditional pricing model that has been mentioned earlier in your book. This model is

a. cost of media.

b. direct response.

c. monthly payment.

d. cost per sale.

e. CPM or cost per thousand views.

Reference no: EM131760901

Questions Cloud

What types of power would be most important to the leaders : What types of power would be most important to the leaders of your organization?

Describe the overall consumer behavior : Think about and describe the overall consumer’s behavior with respect to purchases in this industry.

What are the operational implications of this proposal : What are the operational implications of this proposal?

Participate and contribute to the company to add worth : How can older staffs aged 50 on wards participate and contribute to the company to add worth?

Google cost-per-click program involves paying each time ad : Google's cost-per-click program involves paying each time an ad is clicked.

Describe the stages of change model constructs and uses : Describe the Health Belief Model constructs and uses. Describe the Stages of Change Model constructs and uses.

Segmentation will be described to ensure understanding : Before the final steps of implementing the total rewards plan are addressed, the use of segmentation will be described to ensure an understanding,

Analysis of the target market customers : Analysis of the target market Customers – summarize how consumer behavior is impacted if the 4 P’s are not strategically aligned with each other.

How do strategies of persuasion differ in these two passages : How do the strategies of persuasion differ in these two passages? Explain these differences in terms of targeted audience, original genre, writer’s purpose,

User Account

All Pages