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Google competitive position in the industry

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Reference no: EM132713685

Analyze the search engine industry and Google's competitive position in the industry. The report should include:

  • A Five Forces analysis
  • A list of industry driving forces and key success factors
  • A SWOT analysis and financial analysis for Google's performance between 2009 and 2019.

Also, please recommend strategies necessary to allow Google to strengthen its lead in the search industry and to make a success:

  • Its smartphone business
  • Cloud computing
  • Entry into emerging markets
  • Other recent ventures.

Also provide a recommendation concerning any potential ethical lapses at the company. The recommendations should be specific and supported with facts from your analysis

Reference no: EM132713685

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