Google being run as flexible and flat technocracy

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Reference no: EM133141598

Read the opening case of chapter 10 "Organizing for Innovation" from their book Strategic Management of Technological Innovation of e-textbook.

1. What are the advantages and disadvantages of the creative side of Google being run as a flexible and flat ‘technocracy'?

2. How does Google's culture attract the kind of employees it can attract and retain.

3. What do you believe the challenges are in having very different structure and controls for Google's creative side versus the other parts of the company.

4. Some analysts have argued that Google's free-form structure and the 20 percent time to work on personal projects is possible only because Google is prior success has created financial risk in the company. Do you agree with this? Would Google be able to continue this management style if it had closer competitors?

Reference no: EM133141598

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