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Google acquires fitbit

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Reference no: EM132970651

Google acquires Fitbit:

Does is pass the 3 Tests of an Acquisition? Be sure to clearly state whether it passes or fails each of the 3 tests, providing support for your conclusions.

  1. Attractiveness Test: Include Facts / Data on the target company's industry and the target company to support your evaluation
  2. Cost of Entry Test: Compare to similar recent acquisitions in the same or similar industry
  • Use the Earnings Multiple and/or Premium over Market Value
  • Use the terms and concepts from the Eccles article(attached) as support
  1. Better Off Test: Synergy - Explain the types of synergies between the acquirer and target companies, and estimates of cost savings or value-added.
  • Use terms and concepts from Eccles article(attached)

Reference no: EM132970651

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