Good social media influencers appear authentic

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The opening video suggested that good social media influencers appear "authentic." How does this fit with what you've learned in this module? Are there other factors conveyed by the fashion twins, or the hockey player, that might make them influential, based on what you've learned (e.g., what would happen if the fashion twins talked about hockey skates? What if they were an ethnic minority)? And do you think the influence of the fashion twins and of the hockey player would be equally long-lasting? Why or why not?

Reference no: EM133405617

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