Good ideas for innovation can come from customers

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Reference no: EM132225101

1. What are a couple of ways that product development for B2B marketers differs from product development for B2C marketers?

2. Good ideas for innovation can come from customers. What are some of the problems with suppliers working closely with lead users to generate new product ideas?

3. Think about innovation and Internet Service providers. Are there different segments of users? How do Internet Service Providers try to increase sales and profits from these segments using sustaining and disruptive (low-end and new-market) innovations? Give some specifics about the targeted performance and targeted customers for these innovations.

Reference no: EM132225101

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