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WAL-MART ON AFRICA
This teaching note was written by Adapa Srinivasa Rao, under the direction of Debapratim Purkayastha, IBS Hyderabad.
Questions:
1. What were the reasons why Wal-Mart changed its focus to Africa? Do you think Africa offers? Good growth prospects for Wal-Mart in the future?
2. Why did Wal-Mart face opposition from unions and other government departments? about its acquisition of Massmart? Do you think the opposition coalition had a valid point in opposing the deal? Justify your answer.
3. What strategies must Wal-Mart follow to succeed in a market like Africa with its low levels? Income levels and high incidence of poverty? Do you think your low-cost model will be successful? in Africa? Give reasons to support your response.
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