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Good conversion rate for marketing campaign

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Reference no: EM133313532

Assume that of the 27,000 people who go to the website, you will have a conversion rate of 2.2%.

1. Hypothetically, why would you set a goal for a 2.2% conversion rate?

2. Is that a good conversion rate for a marketing campaign? Why or why not?

3. What does the ROI percentage tell us about the joint influence of marketing impact and net conversion rates?

4. How do we estimate and calculate conversion rates to help us plan our marketing campaigns?

Reference no: EM133313532

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