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Question
Sterrenhert, Inc., a NYC coffee shop chain, has come up with a new flavored syrup that makes your coffee taste like cheese. They named it "Good-a-Cup." Danish Sisters, Ltd., a purveyor of coffee and pastries with a single store located in Madison, Wisconsin, has now started to sell a similar syrup with the name "Gouda Kupp". What type of intellectual property does Sterrenhert have in the brandname "Good-a-Cup"? Do you think that it is a "good" (by which I mean easily protected) name for a cheese flavored syrup (why or why not?) List two questions you would want answered before proffering an opinion on whether Sterrenhert has a good case for infringement against Danish Sisters.
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