Good brand marketing, Do you agree with the manufacturers

Good brand marketing

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Reference no: EM133294040

Question: A manufacturer is contemplating introducing a product that is inferior to its competition in its performance, design, and functionality. However, the manufacturer believes that "good brand marketing" can overcome these shortfalls.

Do you agree with the manufacturer's perception? Discuss your answer with ( please answer the question at master level ) references and citation is important

Reference no: EM133294040

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