Reference no: EM133040801
Golf Strategic Plan(Answer the followings)
1. A mission statement expressing the focus of club, it's purpose and the ultimate vision of what your club will look like as you fulfill the organization's mission.
2. State 3 values that are most important in how you run your golf club operation. (Values reflects what is & is not appropriate behaviour in setting standards for accomplishing golf club's mission). After naming each value describe briefly how each value will be reflected in how you run your golf club.
3. List 3 objectives for golf club that will enable your management team to perform at the highest level possible. How will each objective help golf club be successful.
4. What is the target market segment you want to attract to your golf club ?
A market segment is a group of people who share one or more common characteristics, grouped together for marketing purposes - eg. high/ medium / low income, geographic location, age, occupation, golf skill level.
5. What is golf club's competitive advantages compared to other clubs in the industry. Review Market Survey for this information, or consider some of the decisions you have been making in the restaurant, pro-shop and on the golf course that you believe will give golf club a competitive advantage.
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