Gold coast advertising measures its quality

Reference no: EM13175795

1. What is wrong with how Gold Coast Advertising measures its quality? Explain why Gold Coast should ask its customers
about how they define quality.

2. Offer suggestions to George Stein on ways of identifying quality dimensions GCAs customers consider important.

3. Develop a short questionnaire to be filled out by GCAs customers that evaluates how customers define quality.

Reference no: EM13175795

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