User Account

All Pages

Goals that you would like to achieve within the next year

Assignment Help Marketing Management
Reference no: EM13733238

You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's background information, and information collected from Steps 1-4 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six (5-6) page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

4. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company.

6. Use at least four (4) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Reference no: EM13733238

Questions Cloud

Examine how you impact the environment : Considering all you have learned in this course, state if you feel you have a new appreciation for your role in the environment and examine how you impact the environment. Do you think you impact the environment more than you should?
What extent has islamic religious thought in modern period : To what extent has Islamic religious thought changed in the modern period? Two hints use specific examples from both the modern and pre modern period.
Decision making in a business environment : Decision making in a business environment requires an understanding of cost and revenue data. This includes an understanding of marginal and incremental analysis
How these variables can affect the demand for your product : Long-run cost curves are planning curves, while short-run cost curves are operating curves. Do you agree or disagree with this statement?
Goals that you would like to achieve within the next year : You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you wou..
How much did you spend on fruit : Suppose you purchased 5 apples and 3 oranges last week. Apples cost $0.75 per apple, and oranges were $1.00 per orange. How much did you spend on fruit?
What are similarities between african american civil rights : What precisely did the African American Civil Right Movement gain? What objectives did it fail to achieve? What are some similarities and differences between the African American Civil Rights.
A reexamination of determinants of customer satisfaction : Write a research paper on "A Reexamination of the Determinants of Customer Satisfaction
Leadership skills to improve job performance : Do you believe that you are a born leader? Do you believe that you can develop your leadership skills to improve job performance? Give some examples to illustrate your point.

Reviews

Write a Review

Marketing Management Questions & Answers

  Construct your own decision-making maxim

Next, construct your own decision-making maxim, and explain the significant way(s) that your personality and values align to said maxim

  Explain computer and information systems security

Explain Computer and Information Systems Security and what specific security measures would need to be addressed during the implementation of an ecommerce

  In general i approve of non-profit organizations utilizing

in general i approve of non-profit organizations utilizing marketing techniques that are common in the traditional

  Explain two examples of low-cost push approaches and two

a small company has developed an innovative new spray on glass cleaner that prevents the buildup of electrostatic dust

  Explain the desired skills and how they relate to the

the final project will illustrate how family-centered programs theories and concepts support the early childhood

  Explain financial analysis- investing in companies

Explain Financial Analysis- Investing in Companies and evaluate the company's vulnerability to current financial threats such as a recession

  Discuss your experience using the survey building tool

Discuss your experience using the survey building tool, Using a free survey building tool, prepare a ten- question market research survey to help Retirement International identify the best selling travel and tourism package for senior citizens to b..

  Explain web site and confidentiality

Explain Web site and confidentiality, security and international issues and can you please explain how a web site might handle security

  Alternatives that exxon mobil should consider realize growth

Create a presentation of no more than 2 slides that evaluates alternatives that Exxon Mobil should consider to realize growth

  Write a 750- to 1050-word paper in apa format that

select an industry from the following list and develop a business idea for that industrynbspapparelnbspfood and

  Refer to kit kat

Refer to kit kat

  Identify a business that has recently experienced challenges

Identify a business that has recently experienced challenges / issues or taken advantage of opportunities related to information systems/technology management from any newspaper or journal published in the last ten years.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd