Goals for the current online marketing program

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Reference no: EM131797090

The following are the goals for the current online marketing program:

To improve the effectiveness of display/sponsored-ads placement

To increase traffic to the program pace by 25%

To improve conversions (download and application form) by 30%

For each marketing goals above, define your own KPIs, and identify the metrics that will be utilized for their evaluation.

Develop a set of recommendations to improve the online performance of Thunderbird

Reference no: EM131797090

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