Goals be determined by competitive marketing techniques

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Reference no: EM131200058

Traditionally, the healthcare industry did not incorporate marketing strategies into business practice. To be successful in today's market environment, health care providers must employ similar marketing techniques as traditional for-profit businesses.

1. To what extent should business practices and goals be determined by competitive marketing techniques?

2. Should health care be as competitive as other cut-throat businesses, for instance, electronic companies?

Defend your answers.

Reference no: EM131200058

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