Goal-oriented business

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Goal-Oriented Business

Set S.M.A.R.T. goals for your business.

List the online and offline marketing channels that you will utilize to promote your company. Include some preliminary estimates as to how much of your marketing budget you think you will spend on each of these channels. You will revisit these estimates once you have reviewed the budgeting section of the textbook.

Stickers as Marketing Tools

As you learned from the Guactruck case study, offline marketing (specifically in this example, product packaging) can be very creative and catch the attention of a company's target market. Another form of offline marketing that can be a great creative medium is stickers.

Take a moment to research examples of stickers used in business.

Create your own design for a sticker for your business. You may draw or use design software. Incorporate your company colours and typefaces. Also, describe where you would place your sticker, and identify what specific message you want your sticker to convey.

Reference no: EM133340623

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