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Instructions:
1. Find a TV commercial that you find interesting, answer the questions below, and make sure you add the link of the commercial in your posting. All students should have a different commercial.
3. Watch the commercials analyzed by other students, reply to other student's post regarding the commercial by providing feedback, and the instructor's additional questions.
Questions:
1. Who is the commercial targeting?
The TV commercial that I like is
2. Look at Exhibit 15.2 (Communication Process) and explain if the commercial is effective at reaching its intended target.
3. What do you consider to be the goal of the promotion (inform, persuade, or remind)?
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