Goal of BU strategy is to gain market share

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True or false

1. Roic combined with growth is the best long term predictor of share holder returns

2. Industry profitability always goes down as number of competitors goes up

3. Highly diversified companies always incure "conglomerate discount"

4. Goal of "BU" strategy is to gain market share

5. Switching costs always encourage companies to raise prices because customers cannot easily detect

Reference no: EM132228985

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