Reference no: EM133105041

Glazed donut shop (GDS) wants to go international i.e. enter other markets overseas. It is now based in Kuala Lumpur. As a consultant advise GDS on the best way to go international taking into consideration the nature of its business. Explain your decision and evaluate the likely outcomes for GDS.

Business Plan:

1. Business Description

Glazed Donut Shop creates specialty, gluten-free donuts. Our sole product is gluten-free donuts, so there is no risk of cross-contamination for individuals with celiac disease or gluten allergies.

2. Company Description

The key employees are the bakers who make the dough, fry and glazer the donuts. The cashiers work at the cash register and handle customer orders. The store manage ensures the store operates smoothy and high-quality customer service is provided with each transaction.

Mission Statement: To provide high-quality, gluten-free donuts for individuals with celiac disease and gluten allergies

3. Target Market

The target audience for Glazed Donut Shop is individuals with celiac disease or gluten allergies. In the greater Boston area, there are limited gluten-free breakfast options, especially one that offers donuts. It's difficult to create a fluffy consistency and texture for gluten-free donuts. Our kitchen is strictly gluten-free, and we've perfected our donut recipe and eight different glaze donuts.

4. Products and Services Line

We offer gluten-free donuts with eight different glaze options. Each donut costs $3 and our fresh brewed coffee costs $2.