Globalization is important multi-dimensional strategy

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Reference no: EM132109396

1. Globalization is an important multi-dimensional strategy for many firms large or small. Yet, actual implementation varies according to the firm, industry and countries it wants to enter. Explain how Boeing’s globalization strategy for the 787 illustrates this point.

2. Discuss Cemex’s primary motivation in entering markets outside Mexico. Then explain why its approach has emphasized local acquisitions and how its globalization effort has succeeded or failed.

Reference no: EM132109396

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