Globalization has affected the marketing environment

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1. Describe three methods by which a brand can communicate category membership. please include an example

2. Identify three specific ways globalization has affected the marketing environment.

3. Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan, and tactical marketing plan.

4. Isolation Company has a dept equity ratio of .80. Return on assets is 7.9 percent and total equity is $480,000. What is the equity multiplier? Return on equity? Net income?

Reference no: EM132068981

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Globalization has affected the marketing environment : Describe three methods by which a brand can communicate category membership. Identify three specific ways globalization has affected the marketing environment.

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