Reference no: EM13500766

"Globalization and Localization." Please respond to the following:

Question 1

Based on the "Strategic Thinking" article, students will respond to the following:

• Discuss the influence of globalization and localization when it comes to marketing brands.
• Would the same success be achieved with a less-visible brand? Explain your rationale from the receiver's perspective.
• What steps might you take to achieve the same kind of success with an almost unknown brand?

Question 2

"Cultural Influences." Please respond to the following:

You are meeting with an international client in the Middle East and want to make sure you have addressed any cultural issues that might impact the success of your meeting.


•Numerous theorists discuss cultural concepts. Using this information as a basis, discuss the concepts you would want to analyze and evaluate in order to prepare you and other company executives for the upcoming meeting.

• Which of the concepts you discussed would be the hardest to analyze? Why?

•Describe a worst case scenario involving the muddling of culture concepts. What steps could you (or your company) take to ensure something similar never happens to you?

Question 3

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"Noise." Explain the concept of noise. Please respond to the following:

• How does multitasking deal with the concept of noise?

•Describe a scenario where multitasking results in negative efficiency and another scenario where multitasking results in positive efficiency.

• Of all the factors that play a role in the process, which is the most important and why?

question 4

"Listening." Please respond to the following:

• Describe three different barriers to effective listening and how they develop in the workplace.
• Describe some basic steps you could take to remove existing barriers in your current workplace (or classroom).
• Describe the different types of listeners and how a business leader might develop employees to become active listeners.

question 5

"Hearing vs. Listening." Please respond to the following:

• Describe the difference between hearing and listening. Include an example of each from a workplace environment.

•When would it be more appropriate to use written versus oral communication in the workplace? Support your answer with two examples.

question 6

"Instant messaging and Videoconferencing." Please respond to the following:

Discuss how instant messaging and videoconferencing influences communications components as illustrated in the transactional model on page 104 of your textbook.


•Discuss how instant messaging and videoconferencing influences communications components as illustrated in the transactional model on page 104 of your textbook.
•When would it be appropriate to use instant messaging in the workplace? Provide and example. What are the benefits and the challenges?
•When would videoconferencing be appropriate in the workplace? Provide an example. What are the benefits and the challenges of this approach?