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Globalization and advertising-the case of nike

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Globalization and Advertising: The Case of Nike

In the last 30 years, Nike has only intensified its practices in growing across all continents. Over the years, Nike has had had success but has occasionally come under scrutiny, for various unethical practices or scandals. After reviewing the case study.

  • Explain how Nike has come came to that their current globalization situation through its expansion strategy
  • Explain what the positive and negative impacts of this strategy were.
  • Explain how Nike responded to this situation.
  • In your opinion, how could the company have responded differently? Suggest at least two alternative responses.
  • What would the consequences have been then?

Write a 4-page, double-spaced, essay covering the five questions above.

Reference no: EM133102547

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