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Global wine wars 2015-new world versus old

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Reference no: EM132837500

Global Wine Wars 2015: New World versus Old

  • How did the French become the dominant competitors in the increasingly global wine industry for centuries? What source of competitive advantage were they able to develop to support their exports? Where were they vulnerable?
  • What changes in the global industry structure and competitive dynamics allowed challengers from Australia, and other New World countries in the late twentieth century to take market share away from France and other traditional producers in the late twentieth century?
  • Focusing in particular on opportunities and risks presented by the Chinese market, what advice would you offer to the head of the French wine industry association and individual wine producers?
  • What was the main lesson you learned from this case?

Reference no: EM132837500

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