Reference no: EM132605898

"Global Value Chains in Turbulent Times"

Company name : LVMH Moet Hennessy Louis Vuitton in France

This assignment is intended to give you an insight to the challenges facing Multinational Business Enterprises of the kind that many of you aspire to work for. To do this you will consider the operations (past, present and future) of a Multinational Company assigned to you - you should use concepts introduced in the IB module, and remember the behavioural aspects of IB emphasised throughout the lectures.

The company will have a wide range of international activities as it is taken from a global listing - there will be plenty of information available to you in the public domain. The company's Annual Report and other information on the company's own website will be valuable sources of information, as well as third party commentaries on the Company, including reputable media sources. Your task is to research relevant information and use it to answer the following practical issues facing managers - using concepts in the module.

1. Concisely introduce the company's activities - products that it offers, the locations where it operates, and examples of the range of transaction modes (S4) it uses - you may need to do this by interpreting the nature of the subsidiaries it operates (wholly-owned, joint ventures, agents, etc) (600 words)

2. Interpret (1) above in terms of the three elements of OIL concept (S2 and 4) - specifically analyse whether the management team behaves in an ethnocentric or geocentric manner (S3 & S9) as it expands globally. Consider how this behaviour relates to the National Culture of the country (S3) where the company has its headquarters. (600 words)

3. From the perspective of the company's customers, employees, and suppliers critically evaluate the impact so far of two events currently dominating the international business environment (S2) - trade disputes between nations (S1 and 5), and the Covid 19 pandemic. For each event, choose 2 product/location activities from (1) above. (800 words)

4. Focussing on Covid 19, briefly summarise adjustments already made to the company's Value Chain globally (S9) - then concentrate on recommending further adjustments it might consider for these management functions (marketing, HRM, procurement and supply chain, technology management S9) - which functions it should locate where, and why (Dyson & S8). Pay particular attention to the intangible service elements it offers. (1000 words)

Write, concisely, a report of three thousand words and four sections guided by the word lengths indicated above - use subheadings to clearly signpost content of your report.

Use appendices for data about the company, and the main body of your report for analysing, interpreting, evaluating that data. Appendices are NOT included in the word count.

Acknowledge all sources in a Reference List, using the Harvard Referencing System (combining industry and academic sources).