Reference no: EM133167981
TMA Topic
The global trade environment and the dynamics of competition among organizations are the most important topics for understanding and practicing management in today's markets. The focus of this TMA is to select an example of a successful global organization/brand and discuss the factors that had led to its success along with the challenges that it faces in operating globally.
1. Briefly describeNIKE company and its productsand activities.
2. What does it mean to be a global organization? Why is your chosen organization global? Link to the theories discussed in the course material.
3. There are many factors that could trigger an organization to expand across international boundaries. Discuss these factors and link your discussion to your chosen organization.
4. Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage?
5. Discuss the concept of globalization vs. customization and the measures taken by the global brand to recognize that offerings and communication should be adapted to local preferences and conditions. Support your answer with solid examples and Link to the theories discussed in the course material.
6. Discuss the ethicalconsiderations for the global organization. Support your answer with solid examples and Link to the theories discussed in the course material.
7. Discuss the organization's future plans, expansions and diversification.
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Competitive global environment
: In an increasingly competitive global environment, what do you think will be the role of the United States in the global market in the years to come?
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Describe the challenges of prospecting
: Briefly describe the challenges of prospecting and what you learned. Explain the importance of planning the initial sales call.
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Product or service
: Select a product or service and find a recent (2019) campaign that has promoted the product or service to consumers using a selection of techniques
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Develop marketing plan
: This course will be developing a marketing plan for a New Product Development (NPD) idea. Nature of the proposed solution
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Global trade environment
: Discuss the main success factors of the global brand. What is its marketing strategy, competitors and competitive advantage?
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Different products and services
: How do you remember the brand names of the different products and services that you use in your life?
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Identify its primary target market
: Identify its primary target market. Specify three methods you will use to research customer needs and wants.
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Define what is prospecting
: Define what is prospecting? Discuss why prospecting is an important and challenging task for salespeople.
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Choose magazine ads for three different consumer products
: Choose magazine ads for three different consumer products. Write a description of what you think the demographic characteristics of the targeted market are.
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