Global strategy-multi-domestic or transnational strategy

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Reference no: EM13780043

The text describes 3 international strategies that firms deploy in order to enter foreign markets: Global Strategy, Multi-domestic Strategy, or Transnational Strategy. Pick one of these strategies, and pick a company that you think utilizes such a strategy. Discuss the following:

What are the strategy's key characteristics and how do you see these manifesting themselves in the company you chose?

What reasons led the company to choose such a strategy? Would you change the strategy?

Reference no: EM13780043

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