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Global strategy for business

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Reference no: EM133359393

Question

In formulating global strategy for a business, the decision makers have to access and make choices about markets and competitive strategy to be used in penetrating them. Analyze the strategy formulation of "The Walt Disney Company." The first step in the formulation of global strategy is the choice of competitive strategy to be employed. Do you think the competitive strategy of the company is effective? Why?

Reference no: EM133359393

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