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Global strategy development of the company

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Reference no: EM132693486

You work for a company in the soft drink industry that has developed a line of carbonated fruit-based drinks. you have already established a significant presence in your home market, and now you are planning the global strategy development of the company in the soft drink industry. you need to decide the following:

-What overall strategy to pursue: a global standardization strategy, a localization strategy, an international strategy, or a transnational strategy. why?

-Which markets to enter first. why?

-What entry strategy to pursue (e.g., franchising, joint venture, wholly-owned subsidiary). why?

Reference no: EM132693486

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