Global standardization strategy and localization strategy

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Reference no: EM13778782

Based on your country of choice, develop scenarios where firms may invest in your country using the following strategies:

Global standardization strategy

Localization strategy

Transnational strategy

International strategy

For each strategy, develop one scenario where an international firm would desire to enter the market of your chosen country. Describe the products or services offered by each firm and why the strategy was chosen. Cultural, political, and legal factors should be taken into consideration, as well as any informal or formal trade barriers.

Reference no: EM13778782

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