Global standardization strategy and localization strategy

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Reference no: EM131139641

Using the Republic of Niger

Based on your country of choice, develop scenarios where firms may invest in your country using the following strategies: Global standardization strategy Localization strategy Transnational strategy International strategy For each strategy, develop one scenario where an international firm would desire to enter the market of your chosen country. Describe the products or services offered by each firm and why the strategy was chosen. Cultural, political, and legal factors should be taken into consideration, as well as any informal or formal trade barriers. Provide your answers in a 5- to 8-page Microsoft Word document. Support your responses with examples. Cite any sources in APA format.

Reference no: EM131139641

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