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Global standardization faced by samsung

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Reference no: EM131060986

Select two large MNEs, one consumer oriented (Samsung) and one industrial (AECOM).

Discuss the pressures for local responsiveness and global standardization faced by Samsung (Consumer) and AECOM (Industrial). Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?

Reference no: EM131060986

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