Global multicultural marketing-sales model

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Reference no: EM13819024

1: The function of advertising is to interpret or translate the want-satisfying qualities of goods or services. Describe how you would relate advertisement to cultural norms.

2: The global multicultural Marketing-Sales Model contains three phases. How do you apply this model in a specific country of your choice? Present cross-cultural analysis of these phases.

3: What cultural competence skills are needed to work effectively in the field of marketing and sales? Identify at least three skills.

Reference no: EM13819024

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