Global motors descriptive and inference analysis

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Reference no: EM131059320 , Length: word count:1000

Details - Case scenario

You are required to read Case 12.2 p. 349 Global Motors Descriptive and Inference Analysis from the Burns and Bush 2014, Marketing Research 7/e, Pearson, Essex, UK textbook.

After reading the case study, you are required to use the SPSS datafile GlobalMotors.sav, provided in Moodle under the link "Assessment 3" to answer all the questions of the case study listed on p. 351 of the prescribed textbook. Check the case study hints on the Burns and Bush website.

A report format is not required for this assignment. However the structure and presentation of the assignment will count. A title page, executive summary, table of contents, body (answering of all the questions, displaying and commenting on tables and figures) are required for this assessment. Please use Times New Roman, Font 12 and single line spacing throughout your report. No more than 25 pages should be submitted and no appendices should be included.

Important:

- Students' requests for an extension of the deadline for this assignment need to be submitted through the Assignment Extension System. Requests for reasons not mentioned in the CQUniversity Assessment of Coursework Procedures policy and not supported by appropriate evidence will not be considered. For example, if a student has been sick for 2 days before the assignment is due, the student needs to submit his/her request in the AES by the due date for the assignment and upload a medical certificate dated the day(s) of the sickness.

Length: 1000 - 1500 words (excludes tables, figures and references)

Reference no: EM131059320

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