Reference no: EM132232758
1. Chris tries on a pair of Birkenstock sandals and finds them very comfortable, but he decides not to buy them because he’s afraid that if he wears them, people will think he is a hippie. For Chris, hippies are a/an:
Aspirational group
Dissociative group
Secondary group
Informal group
2. If you buy a business suit to look like a business professional at your job interview, you are being influenced by a/an:
Dissociative group
Aspirational group
Brand community
Primary group
3. Students seek out information and advice from professors who have knowledge and experience in their field, giving the professors what kind of power?
Coercive power
Referent power
Legitimate power
4. If you dress business casual to be more like the other employees at your new internship, your coworkers there are exerting what kind of power?
Coercive power
Expert power
Reward power
Referent power
5. If your friend who knows a lot about cars gives you advice about which car was rated the most reliable, you are experiencing:
Utilitarian influence
Informational influence
Value-expressive influence
6. I’m getting ready to redo my bathroom, so I hire a designer to help me figure out what fixtures and tile to choose. The designer is acting as a/an:
Opinion leader
Market maven
Innovator
Surrogate consumer
7. Consumers are more likely to spread positive word-of-mouth for all of the following reasons EXCEPT:
They have a strong social media presence
The product is relevant to their self-concept
They believe strongly in the brand
They are highly involved with the product category
8. Which of the following is NOT a way that social networking websites have changed the spread of word-of-mouth (WOM)?
There are whole social media websites dedicated to spreading WOM
Consumers spread WOM in multiple forms on social media websites
Consumers spread more negative WOM on social media websites than positive WOM
Consumers comment on and discuss WOM on social media websites
9. Which of the following is an example of an influencer in household decision making?
Jane asks her roommate to purchase shampoo for her while she's at the store
Jim eats the breakfast cereal his wife purchases
Jody tells her mother about a new cell phone she thinks her mother might like
Jackie doesn't go down the candy aisle when she has her kids at the grocery store
10. A person that is a student in college is expected to be quiet and respectful while in class. This is an example of a:
Identity requirement
Cultural sanction
Code of conduct
Role expectation
11. Popular culture is influenced by all of the following EXCEPT:
Celebrities
Advertising
Religion
Fashion
12. If a student puts off partying in order to bring his/her GPA up to a 4.0 by the end of the semester, you could say this student has:
Low power distance
High uncertainty avoidance
Long-term orientation
Indulgence-restraint
13. Which of the following is NOT a part of the process of socialization:
Social interaction
Modeling
Individualism
Reinforcement
14. Which of the “quartet of institutions” that influences enculturation best explains the cyclical relationship between marketing and culture (the fact that they both influence each other)?
Family
School
Media
Church
15. The purchasing power parity issues in emerging cultures primarily affect which “P” of marketing?
Place
Product
Promotion
Price
16. Which of the following accurately describes the relationship between global marketing strategy and cultural distance?
The smaller the cultural distance, the more the global marketing strategy should be "glocalized"
The greater the cultural distance, the more the global marketing strategy should be "glocalized"
Cultural distance does not impact global marketing strategy
17. Which of the following most accurately describes why individuals choose to belong to microcultures?
Microcultures enable an individual to feel like they belong or fit in
Microcultures enable an individual to feel like they stand out as unique
Microcultures enable an individual to feel like they both belong or fit in and stand out as unique
18. Which of the following is a characteristic of a microculture?
You usually know all of the people in a microculture that you belong to
Microcultures are usually geographically defined
Microcultures are the groups that you are born into
Members of a microculture share common experiences or beliefs that set them apart from other microcultures
19. A sleek handlebar mustache may signal a man’s place as part of the “hipster” microculture. The mustache is an example of:
Homogamy
A status symbol
A role expectation
Habitus
20. Status symbols are most likely to be used by individuals who are in:
A higher social class in a society with low social stratification
A lower social class in a society with high social stratification
A higher social class in a society with high social stratification
A lower social class in a society with low social stratification