Global marketing strategies

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Reference no: EM132163205

“Globally, every business is on a wild race to acquire more and more, mostly by short cut means. In the process of acquiring, they are doing the things which are not acceptable by society. This brings out the need of ethics in business. Ethics is an everyday occurrence in as one's personal life as well as in corporate world. Business ethics examines ethical principles and moral or ethical problems that arise in a business environment. Due to the globalization of markets and production processes, an ever increasing number of marketers and business organizations have to deal with ethical issues in cross-cultural settings.”

As the CEO of a multinational company called Goodman International which deals with a wide variety of children toys, how do you propose to address the issues mentioned in the statement above in your global marketing strategies?

Reference no: EM132163205

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