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Global marketing management leadership creates the strategic synergy capable of synthesizing strategic plans into purposeful action. Leadership instills global marketing control in three major governance modes: functional (e.g., global marketing mix), financial (e.g., global business measurement), and ethical (global organizational policy). The term governance pertains to leadership oversight and guidance, as opposed to strategic and operational management.

Locate examples of the three major governance modes (functional, financial, and ethical) to form your own interpretation of how they provide oversight and guidance control for global marketing enterprises.

Write your global marketing leadership control report in a 2-page Word document formatted in APA style.

Reference no: EM13560399

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