Global marketing-identify the target market

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Reference no: EM132299431

“Flying to Armenia” at the end of “Global Marketing” textbook by Gillespie, K., & Hennessey, D.

Answer the following questions:

For each of the five promotions discussed in the case, identify the target market, explain the motivation behind the promotion and suggest ways in which to measure the success of the promotion.

Why do you think each of these promotions worked well in the Armenian market?

Would these promotions be as successful in your country? Why or why not?

Reference no: EM132299431

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