Global marketing differs from domestic marketing

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Reference no: EM132265592

1. Which is NOT an objective for trade promotions?

- to get retailers to carry new items

- to get retailers to advertise a product

- to gain more shelf space

- to get salespeople to sign up new accounts

2. Marketers of which of the following types of products would likely find it most challenging to attract visitors to a brand or marketing Web site?

- writing tools

- financial services

- computers

- stereo equipment

3. Global marketing differs from domestic marketing in that:

- the overall risk will be less in international markets than in a domestic market.

- promotion is usually easier to implement in most international markets.

- pricing in international markets is simpler because global market prices fluctuate less than prices within one country.

- institutions and personal values in global markets usually differ from domestic ones.

4. Which is WRONG with regard to global marketing:

- global companies use resources gained in one country to fight competitive battles in other countries.

- by making products in several countries, a firm can avoid costly import and export barriers.

- strategic alliances are the best way to overcome differences in country culture and organizational style.

- direct investment in a country results in better relationships with government and customers than does exporting.

Reference no: EM132265592

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