Global marketing, Staropramen, the second largest brewery

Global marketing

Reference no: EM13194293

Staropramen, the second largest brewery in the Czech Republic, began brewing beer in 1842. It has agreed to let a Polish brewery use its brand and manufacturing techniques in return for a fee. Staropramen is using _____ to expand its global marketing.

Reference no: EM13194293

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Global marketing : Staropramen, the second largest brewery in the Czech Republic, began brewing beer in 1842. It has agreed to let a Polish brewery use its brand and manufacturing techniques in return for a fee. Staropramen is using _____ to expand its global marketing..

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