Global market for sports apparel and footwear

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Reference no: EM132299876

Based on "Under Armour’s Strategy in 2016—How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear?" Identify and Discuss: what could be considered Under Armour's most critical strategic issue and make any recommendations believed to fit the situation.

Critical Issues examples:

How to sustain growth into the future?

How to deploy the firm’s limited resources?

What products should we sell in which markets?

What can the firm do to survive a challenge from a competitor?

What strategies should the organization employ to maintain its market share with the entry of new foreign competition?

What strategies should we use to turn the company around?

What strategies would work best with a new market opportunity?

Where does the firm invest its earnings to support future growth?

How do we best enter new international markets?

Which units should we expand and which should we contract?

How does the firm create sustainable competitive advantage?

Note that there can be positive strategic issues as well as negative ones. Again, the situation presented in the case and the analysis you do will go a long way toward identifying the most critical strategic issue(s).

Reference no: EM132299876

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