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Global market entry and product strategies

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Reference no: EM13840900

Global Market Entry and Product Strategies


Watch the video titled, "From new technologies to trade opportunities", (5 min 21 s) located below. You may also view the video at https://youtu.be/MoJp0rgREOY. Determine whether product innovation is becoming something that is more for developed economies as opposed to developing economies. Imagine you are on the council of a company in a developed country and your goal is to assist with finding ways that underdeveloped countries could benefit from your extremely high-tech products or services. Predict the magnitude of effort that your company would need to put forth in order to increase the usage of one (1) of your products in a developing country. Provide a rationale for your response.

Reference no: EM13840900

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