Global-international and multinational marketing

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1. Make recommendations for a communication program for LVMH. The suggestions can be about PR, ads, logos, packages. Depending on issues the brand may have, suggestions can be made about building/ reinforcing awareness and brand loyalty, enchanting the brand image.

2. What is global marketing, and what is the difference between global, international and multinational marketing?

3. In your opinion, is Nestle’s action of draining the groundwater in the Canyon spring during a drought ethical or unethical?

Reference no: EM132267798

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