Global economic slowdown and declining consumer confidence

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In 2011, McDonald’s was setting new sales records despite a global economic slowdown and declining consumer confidence in the USA. McDonald’s performance in the marketplace made it the top performing company in the stock market. The company’s success was a result of its well-conceived and executed Plan-to-Win strategy that focused on “being better, not just bigger.” Why do you think McDonald’s could not keep its competitive advantage over time through implementing the same strategy?

Reference no: EM13970703

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