Global distribution system for sending flowers worldwide

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Founded in 1910 as "Florists' Telegraph Delivery," FTD was the first company to offer a "flowers-bywire" service. FTD does not itself deliver flowers but depends on local florists to provide this service. In 1994, FTD expanded its toll-free telephone-ordering service by establishing a website. Visit the site at www.ftd.com.

a. Click on "International Deliveries." Select a country to which you would like to send flowers. Summarize the delivery and pricing information that would apply to that country.

b. Determine the cost of sending fresh-cut seasonal flowers to Germany.

c. What are the benefits of this global distribution system for sending flowers worldwide? What other consumer products could be distributed globally through the Internet?

Reference no: EM131304204

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