Reference no: EM132833005

Global Strategy and Sustainability

Assessment Brief

Part 1 You are required to write a Strategy Report for the CEO of Amazon.com referring to the case study in the core textbook

You will need your VitalSource Bookshelf log in details to access the case study. Your Report MUST BE SUPPORTED WITH YOUR OWN EXTENSIVE AND INDEPENDENT RESEARCH. Within your report, reference should be made to the relevant strategic concepts, key industry information and literature sources and their application as appropriate.

The Amazon.com case study refers to historic information and this should be used to set context for your Strategy Report. Your report must focus on recent events that are of value to Amazon.com. No new data (other than that in the case study) should be introduced that is prior to January 2017.

Contents of your Strategy Report (3,000 words)
Amazon.com is an American multinational technology company based in Seattle. The business began by selling books to a mass audience and, over the years, developed into an organisation that carries one of the World's most recognised (and valued) brands. Amazon.com focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. It is considered the fourth technology company, surpassed only by Apple, Google, and Microsoft.

Throughout its history, Amazon.com has been challenged by external and internal factors that have, at times supported strategic direction and at other time arrested it. Amazon.com operates in a highly competitive commercial environment and has chosen to implement innovation and disruptive technology to advance its strategic goals.

Your Strategy Report should be structured as follows:
• Introduction
• External Analysis of the Industry using 2 appropriate Strategic Models of your choice
• Internal Analysis of Amazon.com using 2 appropriate Strategic Models of your choice
• Critical analysis and evaluation of Corporate Social Responsibility (CSR) and Sustainability (using 1 model of your choice).
• Implications of the Externa Analysis, Internal Analysis, and Sustainability Analysis above, considering Competitive Advantage and Global options for Amazon.com (using the SWOT Model)
• Recommendations for Amazon.com's Strategic Development, including how they should deal with Global challenges, mode(s) of entry into any new markets and choice of Global strategies. These recommendations should be realistic and be consistent with the analysis outcomes from your External and Internal Environments above
• Recommendations for Corporate Social Responsibility (CSR) and Sustainability

Part 2:

You are required to produce a PowerPoint (or equivalent) Presentation of a maximum of 6 slides (excluding a title slide which should also be included but will not attract any marks). Your presentation should follow the structure of your written report and should be targeted at the CEO of Amazon.com. You should aim to present the highlights of your internal and external analysis and justify your clear Global Development recommendations to the CEO.

Your PowerPoint slides should be included as an Appendix to your main report.

Contents of your Presentation

Your presentation should contain the following: -

Title Slide: Title of the presentation, your SRN and the date (no marks available)
Slide 1: Table of Contents (no marks available)
Slides 2-3: Key points of interest to a CEO from your internal and external analysis of Amazon
Slide 4: Key points of interest to a CEO on the future sustainability of Amazon
Slide 5: Your conclusion as to the competitive position of Amazon as a global organisation
Slide 6: Your key recommendations to the CEO on key strategic opportunities for Amazon

Harvard referencing style

Attachment:- Global Strategy and Sustainability.rar